Kenya's Data Market Is Repricing Against the People Who Buy Small
Safaricom and Airtel Kenya have reshaped their data menus in opposite directions, cutting the effective cost of mainstream monthly connectivity while reducing or restricting the small, short-duration bundles used by customers with irregular incomes. The result is a widening affordability divide in a market where two operators control more than 96% of subscriptions: planned, high-volume internet access is becoming cheaper, but the smallest unit of connectivity is becoming more expensive, less flexible and, at key hours, harder to buy.
Consumer protection & Product pricing · 21 Aug 2026 · 29 min read